1975/04/01 by Glenn D. Wilson, D.K.B. Nias, Anthony H. Brazendale · 1 citation
Social Sciences · Psychology · #Media, Gender, and Advertising #Gender Roles and Identity Studies #Evolutionary Psychology and Human Behavior
paper · doi:10.1080/00224545.1975.9918705
openalex publication_date 1975/04/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
Summary The vital statistics and self-rated physical attractiveness of 200 female student teachers were investigated as predictors of social attitude patterns and preferences among a collection of risqué seaside postcards. Girls who rated themselves as attractive found the cartoons generally less funny than those rating themselves as unattractive. However, girls who were “shapely” according to their bust/waist ratio were generally more appreciative of the cartoons. Neither of these measures of attractiveness was related to social attitudes. The results are compared with previous findings from a study using observer-ratings of attractiveness.