2005/08/01 by Jane Mansbridge, Katherine Flaster · 1 citation
Social Sciences · #Gender Studies in Language #Media, Gender, and Advertising
paper · doi:10.1215/00031283-80-3-256
openalex publication_date 2005/08/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/11
The usage of the term male chauvinist, commonly thought to have arisen in the late 1960s, is tracked in the New York Times from 1851 to 1999 using the Pro-Quest Historical Newspapers online archive, along withfeminist, another revivified word, and the new coinagessexist and sexual harassment. Male chauvinist reveals the characteristic pattern of a vogue word in its relatively swift rise and slower decline, while the other words, once introduced or reintroduced, have a more sustained trajectory. A comparison through survey research of male chauvinist with sexist reveals greater cross-class and cross-race usage of male chauvinist.