2021/05/29 by Sanford E. DeVoe, Jieun Pai
Social Sciences · #Nonprofit Sector and Volunteering
paper · doi:10.1111/jasp.12784
Abstract When people willingly volunteer their time, how does the salience of the opportunity costs of their time influence their experience of the activity? Study 1 uses the American Time Use Survey Well‐Being module to examine whether the subjective experience of happiness while volunteering is influenced by how people are paid and the opportunity costs of their time spent volunteering. Among hourly paid workers for whom there is a salient heuristic for the opportunity costs of time, we found that higher opportunity costs of time as indicated by income and duration of the activity were associated with diminished happiness experienced during volunteering. No differences across income and duration emerged among non‐hourly workers for whom there was not a salient heuristic for the opportunity costs of time. Using a student population who all volunteered for the same charity activity, Study 2 tested whether making the opportunity costs salient caused less happiness to be reported from the activity than those in the control condition. These studies contribute to our understanding of the psychological consequences of thinking about time in terms of money and how it may influence the hedonic experience of activities people choose to undertake in the applied context of volunteering.