Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance

1986/09/01 by David Glen Mick · 3 citations
Psychology · Business, Management and Accounting · Social Sciences · #Language, Metaphor, and Cognition #Consumer Behavior in Brand Consumption and Identification #Media, Communication, and Education

paper · doi:10.1086/209060

openalex publication_date 1986/09/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/15

Abstract

Journal Article Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance Get access David Glen Mick David Glen Mick Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 2, September 1986, Pages 196–213, https://doi.org/10.1086/209060 Published: 01 September 1986 Article history Received: 01 February 1985 Revision received: 01 April 1986 Published: 01 September 1986

Citations

• The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
• Gift Giving in Anthropological Perspective

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