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The Evolution and Influence of Social Presence Theory on Online Learning

2010/01/01 by Patrick R. Lowenthal · 1 citation
Social Sciences · Psychology · #Online and Blended Learning #Impact of Technology on Adolescents #Communication in Education and Healthcare

paper · doi:10.4018/978-1-60566-984-7.ch010

openalex publication_date 2010/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Abstract

The theory of social presence is perhaps the most popular construct used to describe and understand how people socially interact in online learning environments. However, despite its intuitive appeal, researchers and practitioners alike often define and conceptualize this popular construct differently. In fact, it is often hard to distinguish between whether someone is talking about social interaction, immediacy, intimacy, emotion, and/or connectedness when they talk about social presence. Therefore, this chapter outlines the evolution of the construct of social presence in an effort to understand better its relationship to online learning.

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