Service learning as a high-impact practice: Integrating business communication skills to benefit others

2018/09/14 by Joan M. Blewitt, Amy Parsons, Jordana M. Y. Shane · 1 citation
Business, Management and Accounting · Social Sciences · #Management and Marketing Education #Online and Blended Learning #Service-Learning and Community Engagement

paper · doi:10.1080/08832323.2018.1498315

openalex publication_date 2018/09/14 · openalex created_date 2025/10/10 · openalex updated_date 2025/11/06

Abstract

Business schools today must implement teaching approaches that develop graduates who are ethical, socially responsible, and globally aware. One approach to achieving this goal is to implement mission consistent curriculum. The authors describe the process of developing a service learning project administered in a business communications course at a small liberal arts college. The process included creating learning goals, identifying target markets, developing project ideas, planning the project, implementing a fundraising event, and measuring learning outcomes. By completing the project, students developed their communication and teamwork skills and became more globally and socially aware.

Cited by

• Business communication [wikipedia]

Related

• Understanding how service learning pedagogy impacts student learning objectives
• Experiential learning for societal impact
• Creating a Culture of Engagement in Business Schools
• Integrating university social responsibility into business management education: a problem-based action learning approach to practical field teaching effectiveness
• An exploratory study of how business schools approach AACSB’s societal impact standards