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News Stereotypes, Time, and Fading Priming Effects

2013/04/18 by Florian Arendt · 2 citations
Social Sciences · Arts and Humanities · #Misinformation and Its Impacts #Media Influence and Health #Social and Intergroup Psychology

paper · doi:10.1177/1077699013482907

openalex publication_date 2013/04/18 · openalex created_date 2025/10/10 · openalex updated_date 2026/05/21

Abstract

Although there is evidence that the media priming effect fades with time, we lack empirical evidence from experimental designs. We investigated the media priming effect of reading crime tabloid articles that overrepresented foreigners as criminals on a subsequent real-world reality judgment (i.e., estimated frequency of criminal foreigners). We utilized a factorial experimental design ( N = 465) with the between-subjects factors treatment and temporal delay of the postmeasurement. We found that the media priming effect followed an exponential decay function and that vigilance (i.e., the tendency to intensify the intake and processing of threat-relevant information) moderated the decay.

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