1990/04/01 by Jeff Parker Knight · 1 citation
Arts and Humanities · Social Sciences · #Visual Culture and Art Theory #Media, Communication, and Education #Rhetoric and Communication Studies
paper · doi:10.1080/10462939009365965
openalex publication_date 1990/04/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
Jodies are cadence songs or chants which are performed in military training camps. Originally serving the traditional functions of work‐songs, the songs have been co‐opted and are now used by the institution as an instrument of socialization. Study of the jodies points up the rhetorical impact of literature as “equipment for living,” and shows how performance intensifies that impact. Further, the messages these songs convey raise ethical issues regarding the agenda of the military institution.