2012/08/13 by Vacha Dave, Saikat Guha, Yin Zhang⋆ · 2 citations
Computer Science · #Spam and Phishing Detection #Internet Traffic Analysis and Secure E-voting #User Authentication and Security Systems
paper · pdf · doi:10.1145/2342356.2342394
openalex publication_date 2012/08/13 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
Advertising plays a vital role in supporting free websites and smartphone apps. Click-spam, i.e., fraudulent or invalid clicks on online ads where the user has no actual interest in the advertiser's site, results in advertising revenue being misappropriated by click-spammers. While ad networks take active measures to block click-spam today, the effectiveness of these measures is largely unknown. Moreover, advertisers and third parties have no way of independently estimating or defending against click-spam.