2004/05/01 by Terry Adams, C. A. Tuggle · 89 citations
Economics, Econometrics and Finance · Medicine · Psychology · Social Sciences · #Advertising #Athletes #Business #Club #Competition (biology) #Gender studies #League #Media coverage #Media studies #Medicine #Physical therapy #Political science #Psychology #Sociology #Sport and Mega-Event Impacts #Sports Analytics and Performance #Sports, Gender, and Society
paper · doi:10.1207/s15327825mcs0702_6
published in Mass Communication & Society 7(2), 237-248 (Taylor & Francis)
openalex publication_date 2004/05/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
Since the passage of Title IX in 1972, participation in women's sports has grown dramatically. But despite the growing level of participation by female athletes at all competition levels and documented fan interest in women's athletics, coverage of women's sports remains inferior to that given male sports across all media. Tuggle's (1997) study showed that two national highlights programs (CNN's Sports Tonight and ESPN's SportsCenter) devoted only 5% of their airtime to women's athletics. This study is a replication of Tuggle's original study to determine whether the existence of two women's professional sports leagues has resulted in increased coverage of female athletics. Results of the 2002 study show that the answer is no. Indeed there was less coverage of women on SportsCenter during the 2002 study than there was during the earlier examination.