2008/08/26 by Kyeongheui Kim, Zhang Meng, Xiuping Li · 2 citations
Psychology · Business, Management and Accounting · #Behavioral Health and Interventions #Consumer Behavior in Brand Consumption and Identification #Cultural Differences and Values
paper · doi:10.1086/592131
openalex publication_date 2008/08/26 · openalex created_date 2016/06/24 · openalex updated_date 2026/07/30
This article investigates how two dimensions of psychological distance (i.e., temporal distance and social distance) jointly affect consumers' evaluations of products. Drawing on the properties of psychological distance and diminishing sensitivity to the increase in distance, we show an interaction effect of the two distance dimensions on product evaluations in two experiments. Specifically, when both dimensions are proximal, consumer evaluations are more influenced by the value associated with low-level construals than when either or both dimensions are distal, where consumer evaluations are more influenced by the value associated with high-level construals.