2025/08/25 by EL HAMDAOUI, ABDELMJID, EL HAMDAOUI, HAMZA
#Digital Communication #Ethical Implications #Information and Communication Technologies (ICTs) #Political Marketing #Technological Progress #Voter Perception
paper · doi:10.48376/imist.prsm/remarem-v17i2.58864
This comprehensive study explores the impact of Information and Communication Technologies (ICTs) on Political Marketing, focusing on how technological advancements are reshaping conventional practices and the ensuing ethical considerations. It particularly seeks to address the following question: In a political landscape increasingly influenced by technological progress, how do digital communication instruments revise established norms of political marketing, and what are the ethical implications? The study delves deeply into the use of digital media in political campaigns, voter perceptions of online political marketing, political polarization exacerbated by digital media, and attitudes toward regulating political communication practices on the Internet. It aims to provide a thorough understanding of these complex interactions, employing a rigorous and scientific methodology. Keywords: Information and Communication Technologies (ICTs), Political Marketing, Technological Progress, Digital Communication, Ethical Implications, Digital Media, Voter Perception, Political Polarization, Regulation, Transparency, Data Protection, Disinformation.