A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research

2016/08/22 by Markus Giesler, Craig J. Thompson · 3 citations
Business, Management and Accounting · Agricultural and Biological Sciences · #Consumer Behavior in Brand Consumption and Identification #Wine Industry and Tourism #Culinary Culture and Tourism

paper · doi:10.1093/jcr/ucw047

openalex publication_date 2016/08/22 · openalex created_date 2016/10/14 · openalex updated_date 2026/07/31

Abstract

How do researchers studying the cultural aspects of consumption theorize change? We propose four analytical workbench modes of process theorization in combination with nine genres of process-oriented consumer research, each presenting a distinctive combination of assumptions about the nature of change in market and consumption systems and consumers’ role in these processes. Through this framework, we provide consumer researchers with a useful interpretive tool kit for deriving a process-oriented theorization from the unwieldy complexity of longitudinal data.

Citations

• Rabelais and his world
• Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance
• Moral Habitus and Status Negotiation in a Marginalized Working-Class Neighborhood
• Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism
• Topologies of Power
• Things Fall Apart: The Dynamics of Brand Audience Dissipation
• The Discovery of Grounded Theory: Strategies for Qualitative Research.
• Market Orientation: The Construct, Research Propositions, and Managerial Implications

Cited by

• Creating a Consumable Past: How Memory Making Shapes Marketization
• Assembling tribes
• Markus Giesler [wikipedia]