2016/10/23 by Michael Morgan, James Shanahan, Nancy Signorielli · 1 citation
Arts and Humanities · Social Sciences · #Media Influence and Health #Media, Gender, and Advertising #Media Studies and Communication
paper · doi:10.1002/9781118766804.wbiect015
openalex publication_date 2016/10/23 · openalex created_date 2022/05/12 · openalex updated_date 2026/07/14
Abstract Cultivation theory is concerned with the most general consequences of long‐term exposure to centrally produced, commercially supported systems of stories. Cultivation analysis concentrates on the common consequences of living with television: the cultivation of stable, resistant, and widely shared assumptions and conceptions reflecting the institutional interests of the medium and the larger society. The range of topics examined by cultivation has expanded over the past four decades, as institutional and technical developments create new challenges for the theory.