2017/09/05 by David C. Oh, Chuyun Oh · 1 citation
Social Sciences · #Asian Culture and Media Studies #Media, Gender, and Advertising #Japanese History and Culture
paper · doi:10.1111/cccr.12180
openalex publication_date 2017/09/05 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/15
Over several years, the YouTube channel Eat Your Kimchi, a White expatriate video log about South Korea, generated a sizeable audience. In the videos, Martina and Simon Stawski draw upon discourses that empower their identities as a privileged group of cultural outsiders—valued and othered for their White difference. To benefit from their global advantage, they essentialize differences between the West/themselves and Korea/ns in order to emphasize White and Western superiority. As a consequence, they reject hybridity by both mocking Korea/ns as an exotic other and by consuming it as an exotic delight. Their strategies reflect colonial-era discourses seen in the travel logs of White “adventurers” that are transformed to the current social, global, and technological conjuncture.