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Cooperation Between Anime Producers and the Japan Self-Defense Force: Creating Fantasy and/or Propaganda?

2017/12/22 by Takayoshi Yamamura · 2 citations
Social Sciences · #Asian Culture and Media Studies #Hong Kong and Taiwan Politics #Japanese History and Culture

paper · doi:10.1080/17526272.2017.1396077

openalex publication_date 2017/12/22 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Abstract

This paper presents examples of collaboration between anime producers and the Japan Self-Defense Force. By situating the transitions within the context of the broader trends in collaboration between anime producers and locations (namely, the development of contents tourism), the key turning point in anime producer — JSDF collaboration is be identified and explained. Then, the reasons why in recent years JSDF has been actively collaborating with the production of pop culture contents in the realms of fantasy and fiction with an anime fanbase will be discussed. What is happening in Japan today is a fantasization (= contentsization) and consumption of the military, rather than a ‘drift to the right’ or resurgence of militarism. The pressures to produce military or ‘moe military’ anime are driven by the market rather than the military.

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