2022/10/03 by Antonios Saravanos, Saravanos, Antonios, Stott, Neil +4 · 1 citation
Computer Science · #Advanced Technologies in Various Fields #Computers and Society (cs.CY) #FOS: Computer and information sciences #Human-Computer Interaction (cs.HC)
paper · pdf · doi:10.48550/arxiv.2210.01242
openalex publication_date 2022/10/03 · openalex created_date 2022/10/06 · openalex updated_date 2026/07/28
In this study, we enhance the Unified Theory of Acceptance and Use of Technology (UTAUT2) by incorporating the warm-glow phenomenon to clarify its impact on user decisions regarding the adoption of technology. We introduce two additional constructs aimed at capturing both the external and internal aspects of warm-glow, thus creating what we refer to as the UTAUT2 + WG model. To evaluate the effectiveness of our model, we conducted an experimental study in which participants were presented with a scenario describing a hypothetical technology designed to evoke warm-glow sensations. Using the partial least squares method, we analyzed the collected data to assess our expanded model. Our findings indicate that warm-glow significantly influences user behavior, with the internal aspect having the strongest influence, followed by hedonic motivation, performance expectancy, and finally the external aspect of warm-glow. We conclude by discussing the implications of our research, acknowledging its limitations, and suggesting directions for future exploration.