2019/02/12 by Erika Darics, Veronika Koller · 1 citation
Arts and Humanities · Business, Management and Accounting · #Discourse Analysis in Language Studies #Management and Marketing Education #Management and Organizational Studies
paper · doi:10.1177/2329490619828367
openalex publication_date 2019/02/12 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/18
We argue that language awareness and discourse analytical skills should be part of business communication curricula. To this end, we propose a three-step analytical model drawing on organizational and critical discourse studies, and approaches from systemic-functional linguistics, to explore agency and action in business communication. Focusing on language and discourse helps students to analyze texts more systematically, researchers to gain deeper insights into organizational discourse, and practitioners to reflect on communication processes and produce texts with more impact. We view discourse as central to organizational processes and render a specific approach accessible and easy to integrate into business communication curricula.