The relationship between marketing agility and financial performance under different levels of market turbulence

2018/11/22 by Jing Zhou, Felix T. Mavondo, Felix Mavondo +1 · 247 citations
Business, Management and Accounting · #Business #Collaboration in agile enterprises #Computer science #Industrial organization #Innovation and Knowledge Management #Innovation and Socioeconomic Development #Marketing #Mediation #Moderated mediation #Moderation #Sample (material) #Yield (engineering)

paper · doi:10.1016/j.indmarman.2018.11.008

published in Industrial Marketing Management 83, 31-41 (Elsevier BV)

openalex publication_date 2018/11/22 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/25

Citations

• Accounting for common method variance in cross-sectional research designs.
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
• The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

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