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Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing response

2006/07/30 by Stern Neill, Daryl McKee, Gregory M. Rose · 1 citation
Business, Management and Accounting · #Customer Service Quality and Loyalty #Innovation and Knowledge Management #Organizational Leadership and Management Strategies

paper · doi:10.1016/j.indmarman.2006.05.008

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