Buyer-supplier relational strength and buying firm's marketing capability: An outside-in perspective

2019/03/27 by Zhi Yang, Yang Zhi, Yueyin Jiang +1 · 1 citation
Business, Management and Accounting · #Customer Service Quality and Loyalty #Innovation and Knowledge Management #Corporate Social Responsibility Reporting

paper · doi:10.1016/j.indmarman.2019.03.009

Citations

• Accounting for common method variance in cross-sectional research designs.
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
• Common method biases in behavioral research: A critical review of the literature and recommended remedies.
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
• Market Orientation and the Learning Organization

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