The timing of diverse external stakeholder involvement during interfirm open innovation: The effects on new product speed to market and product lifespan

2024/01/29 by Gregory J. Fisher, Babu John Mariadoss, Babu John-Mariadoss +2
Business, Management and Accounting · Decision Sciences · #Innovation and Knowledge Management #Innovation Diffusion and Forecasting #Environmental Sustainability in Business

paper · doi:10.1016/j.indmarman.2024.01.010

Citations

• Misery Loves Companies: Rethinking Social Initiatives by Business
• Supplier integration in new product development: Computer mediated communication, knowledge exchange and buyer performance
• Dynamic Capabilities and Organizational Agility: Risk, Uncertainty, and Strategy in the Innovation Economy
• Improving PLS-SEM use for business marketing research