The timing of diverse external stakeholder involvement during interfirm open innovation: The effects on new product speed to market and product lifespan

2024/01/29 by Gregory J. Fisher, Babu John Mariadoss, Babu John-Mariadoss +2 · 13 citations
Business, Management and Accounting · Decision Sciences · #Business #Economics #Environmental Sustainability in Business #Industrial organization #Innovation Diffusion and Forecasting #Innovation and Knowledge Management #Management #Marketing #New product development #Open innovation #Process management #Product (mathematics) #Product innovation #Stakeholder

paper · doi:10.1016/j.indmarman.2024.01.010

published in Industrial Marketing Management 117, 386-401 (Elsevier BV)

openalex publication_date 2024/01/29 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/26

Citations

• Misery Loves Companies: Rethinking Social Initiatives by Business
• Supplier integration in new product development: Computer mediated communication, knowledge exchange and buyer performance
• Dynamic Capabilities and Organizational Agility: Risk, Uncertainty, and Strategy in the Innovation Economy
• Improving PLS-SEM use for business marketing research