How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling

2015/02/01 by Harri Terho, Andreas Eggert, Alexander Haas +1 · 2 citations
Business, Management and Accounting · #Environmental Sustainability in Business #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/j.indmarman.2015.02.017

Citations

• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
• Value in Business and Industrial Marketing
• Common method biases in behavioral research: A critical review of the literature and recommended remedies.

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