Storytelling by the sales force and its effect on buyer–seller exchange

2015/01/29 by David A. Gilliam, Karen E. Flaherty, Karen Flaherty
Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Corporate Identity and Reputation #Marketing and Advertising Strategies

paper · doi:10.1016/j.indmarman.2015.01.013

Citations

• Explaining the evidence: Tests of the Story Model for juror decision making.
• The role of transportation in the persuasiveness of public narratives.