Endogeneity bias in marketing research: Problem, causes and remedies

2017/06/02 by Ghasem Zaefarian, Vita Kadile, Stephan C. Henneberg +1 · 8 citations
Business, Management and Accounting · Economics, Econometrics and Finance · Decision Sciences · #Consumer Market Behavior and Pricing #Firm Innovation and Growth #Innovation Diffusion and Forecasting

paper · doi:10.1016/j.indmarman.2017.05.006

Citations

• Large Sample Properties of Generalized Method of Moments Estimators
• Sample Selection Bias as a Specification Error
• The central role of the propensity score in observational studies for causal effects

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