Strategic orientations, marketing proactivity and firm market performance

2020/03/28 by David Gotteland, James Shock, James R. Shock +1 · 2 citations
Decision Sciences · Business, Management and Accounting · #Innovation Diffusion and Forecasting #Innovation and Knowledge Management #Environmental Sustainability in Business

paper · doi:10.1016/j.indmarman.2020.03.012

Citations

• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
• Common method biases in behavioral research: A critical review of the literature and recommended remedies.
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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