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Preparing for 2024 Total Solar Eclipse: Mining Social Media Data to Understand Spectator Experience

2024/02/23 by Ruopu Li, Joseph Moses Kalinzi · 1 voice · 1 citation
Social Sciences · #Digital Marketing and Social Media #Human Mobility and Location-Based Analysis #Public Relations and Crisis Communication

paper · pdf · doi:10.32866/001c.94197

openalex publication_date 2024/02/23 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Abstract

This study analyzes visitor dynamics during the 2017 Total Solar Eclipse in Southern Illinois using data from X (formerly known as Twitter). Focusing on spatial and temporal patterns, we identified key visitor clusters and sentiments. The majority of visitors originated from Chicago, IL, Nashville, TN, and St. Louis, MO. Findings revealed concentrated activities in specific locations, with generally positive experiences shared on social media. Insights gained will aid in planning for the upcoming 2024 eclipse, enhancing visitor experiences and economic benefits for the region. This research underscores the value of social media data in understanding and managing large-scale events in rural areas.

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