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Leveraging social media and other online data to study animal behavior

2024/08/29 by Reut Vardi, Andrea Soriano‐Redondo, Jorge S. Gutiérrez +7 · 1 voice
Psychology · Environmental Science · Biochemistry, Genetics and Molecular Biology · #Animal and Plant Science Education #Species Distribution and Climate Change #Animal Vocal Communication and Behavior

paper · pdf · doi:10.1371/journal.pbio.3002793

openalex publication_date 2024/08/29 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/01

Abstract

The widespread sharing of information on the Internet has given rise to ecological studies that use data from digital sources including digitized museum records and social media posts. Most of these studies have focused on understanding species occurrences and distributions. In this essay, we argue that data from digital sources also offer many opportunities to study animal behavior including long-term and large-scale comparisons within and between species. Following Nikko Tinbergen's classical roadmap for behavioral investigation, we show how using videos, photos, text, and audio posted on social media and other digital platforms can shed new light on known behaviors, particularly in a changing world, and lead to the discovery of new ones.

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