Cultural Differences in People's Reactions and Applications of Robots, Algorithms, and Artificial Intelligence

2023/08/29 by Kai Chi Yam, Tiffany C. Y. Tan, Joshua Conrad Jackson +2 · 1 voice · 3 citations
Psychology · Social Sciences · Neuroscience · #Cultural Differences and Values #Social and Intergroup Psychology #Psychology of Moral and Emotional Judgment

paper · pdf · doi:10.1017/mor.2023.21

openalex publication_date 2023/08/29 · openalex created_date 2025/09/30 · openalex updated_date 2026/08/04

Abstract

Abstract Although research in cultural psychology has established that virtually all human behaviors and cognitions are in some ways shaped by culture, culture has been surprisingly absent from the emerging literature on the psychology of technology. In this perspective article, we first review recent findings on machine aversion versus appreciation. We then offer a cross-cultural perspective in understanding how people might react differently to machines. We propose three frameworks – historical, religious, and exposure – to explain how Asians might be more accepting of machines than their Western counterparts. We end the article by discussing three exciting human–machine applications found primarily in Asia and provide future research directions.

Citations

• The Guru Effect
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Cited by

• Leaders Inflate Performance Ratings for Employees Who Use Robots to Augment Their Performance
• What Do People Actually Want From AI? Mapping Preference Plurality
• Let’s Talk about AI: Talking about AI is Positively Associated with AI Crafting

Discussions

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