2019 Presidential Address—Management Scholars, End Users, and the Power of Thinking Small

2020/04/01 by Carol T. Kulik · 1 voice · 1 citation
Business, Management and Accounting · #Management and Organizational Studies

paper · doi:10.5465/amr.2020.0070

openalex publication_date 2020/04/01 · openalex created_date 2020/05/01 · openalex updated_date 2025/11/06

Abstract

Once upon a time, there was a group of management scholars. They spent their time in an ivory tower, thinking great thoughts. Sometimes, when the scholars had an especially exciting thought, they would try to share it with end users. The scholars would rush to the tower’s windows and toss paper airplanes out into the air. But, alas, their thoughts were not relevant to the end users. The scholars’ paper airplanes crashed to the ground, and so the scholars’ work had very little impact.

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Discussions

• Pres. Address @AOMConnect : End Users, the Power of Thinking Small; challenging management researchers to focus on workers and community members as the ultimate end user, not only senior staff in orga [bsky, 0 points, 1 comments]