2025/04/23 by François Lenglet, Rémi Mencarelli · 1 voice
Business, Management and Accounting · Agricultural and Biological Sciences · #Wine Industry and Tourism #Organic Food and Agriculture #Culinary Culture and Tourism
paper · doi:10.1080/0267257x.2025.2490159
openalex publication_date 2025/04/23 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/14
Typical regional products (TRPs), such as Parma ham, Kobe beef or Normandy Camembert, leverage their specific origin – which refers to a restricted geographical territory – to promote their unique identity. Such TRPs must meet the expectations of both local residents and spatially distant consumers. The current research proposes a consumption model based on the concepts of spatial and identity proximity and tests it with an empirical study of 2,295 French consumers. The results highlight the strong influence of identity proximity on the region of origin. Its effect transfers to TRPs and then reinforces consumers’ attitude and willingness to pay a premium. The effect of consumers’ spatial proximity to the region of origin disappears when accounting for identity proximity. Thus, TRP consumption primarily reflects an identity logic.