Profiling the geoscience community: exploring patterns of science communication and public engagement

2025/07/28 by Joana Rodrigues, Cecília Castro, Elsa Costa e Silva +1 · 1 voice
Social Sciences · Biochemistry, Genetics and Molecular Biology · Decision Sciences · #Climate Change Communication and Perception #Genetics, Bioinformatics, and Biomedical Research #Scientific Computing and Data Management

paper · pdf · doi:10.22323/149720250607090243

openalex publication_date 2025/07/28 · openalex created_date 2025/10/10 · openalex updated_date 2026/05/21

Abstract

This research investigates how members of the geoscience community in Portugal perceive and engage in science communication, identifying distinct patterns and practitioner profiles. Statistical analysis and a clustering algorithm were used to identify communication patterns based on practitioners' communication goals, target audiences, training, and self-efficacy. The results align with expected patterns but provide new empirical evidence of the relationship between communication goals and audience targeting, offering specific data for the geoscience community.

Citations

• Earth stories: context and narrative in the communication of popular geoscience
• Patterns in teacher learning in different phases of the professional career
• The lure of rationality: Why does the deficit model persist in science communication?

Discussions

• This study explores how the geoscience community in Portugal approaches science communication, revealing key patterns in goals, training, and audience engagement, offering insights to improve communic [bsky, 0 points, 0 comments]