2026/01/05 by Freya Sukalla, Alexander Ort · 1 voice
Psychology · Health Professions · Social Sciences · #Mental Health Treatment and Access #Obesity and Health Practices #Social and Intergroup Psychology
paper · pdf · doi:10.47368/ejhc.2026.201
openalex publication_date 2026/01/05 · openalex created_date 2026/01/05 · openalex updated_date 2026/08/01
Traditional stigma scales that measure agreement with negative stereotypes have been found to potentially reinforce indicators of stigmatisation. This study examines alternative stigma item wordings using a 3 (wording: original, positively rephrased, semantic differential) × 3 (target stigma: obesity, schizophrenia, sexually transmitted diseases) between-subject design (N = 1,428). Wording types are evaluated based on their effects on stigma indicators as well as on participants’ perceptions regarding quality, clarity, and validity. The findings do not provide unequivocal support for our hypotheses favouring alternative item wordings. Only the positively rephrased items showed a measurable benefit in reducing desired social distance, primarily among participants with limited prior experience with the stigmatised group. Although further validation is needed, adapting item wordings to emphasise positive language may be a promising approach to reducing stigmatising effects of measurement. The findings can inform the development of more sensitive and effective tools for assessing public stigma.