1983/02/01 by Robert G. Cooper · 1 citation
Business, Management and Accounting · #ERP Systems Implementation and Impact #Innovation and Knowledge Management #Product Development and Customization
paper · doi:10.1109/tem.1983.6448637
crossref issued 1983/02/01 · crossref published 1983/02/01 · crossref published-print 1983/02/01 · openalex publication_date 1983/02/01 · crossref created 2013/07/31 · crossref deposited 2024/03/19 · openalex created_date 2025/10/10 · crossref indexed 2026/08/01 · openalex updated_date 2026/08/01
What steps should the industrial new product manager take to improve new product performance? This article pulls together the findings from the many research studies into what makes a new product a success. Six important lessons for managers are developed from those studies. The lessons point to a flow model approach to the development and commercialization of a new product — a step-by-step approach to successful product innovation. A seven-stage model, designed to move a product from the idea stage to product launch, is described. Actual case histories illustrate how each stage of the model can be implemented.