2026/06/24 by Andrea Girolamodibari, Vanessa Moss · 1 voice
Social Sciences · #Conferences and Exhibitions Management #International Science and Diplomacy #Social Media in Health Education
paper · pdf · doi:10.22323/144820260322080753
openalex publication_date 2026/06/24 · openalex created_date 2026/06/25 · openalex updated_date 2026/06/25
This report presents an analysis of the communication efforts of the XXXII International Astronomical Union General Assembly, the first held on the African continent. For the first time in its history, the conference provided a fully streamed, open access experience on YouTube, complemented by a robust, multi-platform social media outreach campaign. Through metrics analysis and survey results, our study evaluates the effectiveness of diverse digital initiatives in enhancing engagement on different social media platforms to democratise scientific discourse. These findings offer critical insights for future hybrid and virtual conferences, providing social media metrics, best practices analysis and evaluation for social media scientific global communication of large-scale scientific gatherings.