2026/05/18 by P Subhakar, A N V Durga Anupama, E Suvarnanjali · 1 voice
Business, Management and Accounting · Computer Science · #Big Data and Business Intelligence #Internet of Things and AI #Organizational and Employee Performance
paper · doi:10.66710/ijersem.v2si1.23
openalex publication_date 2026/05/18 · openalex created_date 2026/05/30 · openalex updated_date 2026/07/15
Artificial Intelligence (AI) is rapidly transforming the landscape of business strategy by enabling data-driven insights, predictive analytics, and automation of complex decision processes. In the context of Indian businesses, where diverse market conditions, regulatory frameworks, and digital adoption levels coexist, AI presents both opportunities and challenges for strategic decision-making. This study examines how AI technologies influence managerial decisions across sectors in India, focusing on their role in enhancing accuracy, speed, and competitive advantage. It also explores the organisational readiness, ethical considerations, and infrastructural constraints that affect AI adoption. Drawing on recent industry trends and secondary data, the paper highlights the extent to which AI is reshaping strategic thinking in Indian enterprises. The findings suggest that while AI significantly improves decision quality and forecasting capabilities, its effectiveness depends on human-AI collaboration, data quality, and organisational adaptability. The study contributes to the growing discourse on digital transformation by providing insights relevant to policymakers, business leaders, and researchers in emerging economies.