2025/04/12 by Wouter Jong, Hanne Goossen · 1 voice
Social Sciences · #Disaster Management and Resilience #Public Relations and Crisis Communication #Risk Perception and Management
paper · doi:10.1177/14673584251330801
openalex publication_date 2025/04/12 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/22
The aim of this article is to provide a systematic review of peer-reviewed literature on the effectiveness of crisis communication efforts by the tourism and hospitality sector. A total of 70 peer-reviewed articles from Web of Science met our criteria. Insights from these articles allowed us to identify, generalize and synthesize best practices that can encourage the industry and governments to invest more in necessary communication policies during crises, thereby benefiting vulnerable tourists as much as possible. While a significant number of articles emphasize image restoration after a crisis, we also acknowledge important insights for other aspects of crisis management, including the pre-crisis phase and communication during a crisis or disaster. Based on the findings, we conclude that governments are best positioned to provide tourist-related information on general risks during the orientation phase and to update tourists on the latest safety measures upon arrival. The tourism sector, on the other hand, is well-suited to inform tourists about specific risks, particularly those associated with adventurous activities that require tailored guidelines and heightened attention from visitors.