Twitter and the projection of political personalities in India

2024/04/02 by Vihang Jumle, Vignesh Karthik KR · 1 voice
Social Sciences · #Hong Kong and Taiwan Politics #Populism, Right-Wing Movements #Social Media and Politics

paper · doi:10.1080/14662043.2024.2348858

openalex publication_date 2024/04/02 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/22

Abstract

By longitudinally tracing India’s top political Twitter trends for 2019, our study shows that discursive framing of political leaders is another approach to digital politics. We show that political discourse on digital platforms in India (a) revolved around personalities and (b) hashtags projected political personalities using discursive frames that allow personal subjective interpretations to emerge in resonance with an individual user’s worldview. This is interpreted as a form of political distortion enabled by digital platforms, shaping the perception of political leaders.

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