2023/09/28 by Ángel Acevedo-Duque, Agustín Álvarez‐Herránz, Wileidys Artigas · 1 voice
Economics, Econometrics and Finance · Social Sciences · #Business, Innovation, and Economy #Higher Education and Sustainability #Social Issues and Sustainability
paper · pdf · doi:10.17163/ret.n26.2023.05
openalex publication_date 2023/09/28 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/12
this article aims to demonstrate the existence of companies that contribute to the country brand by incorporating sustainable mechanismsinto their processes, while generating profits and social value. The research was carried out using a mixed methodology and naturalisticmethod in five phases. 425 companies in Chile were analyzed, using the Corp B directory in Latin America and the Caribbean. The main findingsreveal that the global pandemic and economic situation has prompted the adoption of the B Corporation model, focusing on social welfare,economic growth, and preservation of natural resources. This study highlights the contribution of B Corps to the country brand in Chile. Theseorganizations are recognized for their commitment to sustainability, their social impact, and their ability to project the country’s image globally.Their innovative and responsible business practices make them key agents for sustainable development. The scope has been limited to the Chileancontext, which could restrict extrapolation to other geographical areas, with the existence of 4,000 companies with B Corp certification internationally.The results contribute knowledge to the administrative and social sciences, providing an understanding of how they generate value to thesustainability trilogy and in turn contribute to the country brand, which can serve as the basis for future studies and business strategies.