Optimizing Competitive Positioning through Software Product Lines: An Industrial Application in Digital Marketing

2025/08/30 by José Manuel Sánchez Ruiz, Noelia Lopez-Duran, Miguel Ángel Olivero +4 · 1 voice
Business, Management and Accounting · Computer Science · #Advanced Software Engineering Methodologies #Service and Product Innovation #Service-Oriented Architecture and Web Services

paper · doi:10.1145/3744915.3748479

openalex publication_date 2025/08/30 · crossref created 2025/08/30 · crossref issued 2025/08/31 · crossref published 2025/08/31 · crossref published-online 2025/08/31 · crossref published-print 2025/09/01 · crossref deposited 2025/09/02 · openalex created_date 2025/10/10 · crossref indexed 2026/06/03 · openalex updated_date 2026/07/29

Citations

• An LLM-Based Approach for Insight Generation in Data Analysis
• Hybrid LLM/Rule-based Approaches to Business Insights Generation from Structured Data
• Tag-LLM: Repurposing General-Purpose LLMs for Specialized Domains

Discussions

• José Manuel Sánchez presents the industrial paper "Optimizing Competitive Positioning through Software Product Lines: An Industrial Application in Digital Marketing" 🔗Full paper: doi.org/10.1145/3744 [bsky, 1 points, 0 comments]