Extreme recall: which politicians come to mind?

2025/04/02 by Gaurav Sood, Daniel Weitzel · 1 voice
Business, Management and Accounting · Social Sciences · #Electoral Systems and Political Participation #Media Influence and Politics #Political Influence and Corporate Strategies

paper · doi:10.1080/17457289.2025.2474411

openalex publication_date 2025/04/02 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/23

Abstract

How do people understand parties? Using data from two original surveys fielded nearly a decade apart, we shed light on people’s mental images of the parties. In the surveys, we asked which politicians immediately come to mind when you think about Republicans (Democrats). People’s mental images of parties are a narrow gallery of few prominent national politicians. Nearly 40% of the people struggle to list three politicians. Further, 44% of the mentions are of the last three presidents. People are also likelier to list more extreme politicians. To shed light on the source of these biases, we analyze a decade’s worth of national television news data. We find that the media coverage patterns of politicians are similar to the patterns in the survey data. A 10% increase in media mentions is associated with a 2% increase in the number of people recalling the politician.

Citations

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Discussions

• Extreme recall: which politicians come to mind? How do people understand parties? Using data from two original surveys fielded nearly a decade apart, we shed light on people’s mental images of the pa [bsky, 2 points, 0 comments]

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