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Resisting “national breast cancer awareness month”: the rhetoric of counterpublics and their cultural performances

2003/11/01 by Phaedra C. Pezzullo · 2 citations
Arts and Humanities · Social Sciences · #Climate Change Communication and Perception #Discourse Analysis in Language Studies #Rhetoric and Communication Studies

paper · doi:10.1080/0033563032000160981

crossref issued 2003/11/01 · crossref published 2003/11/01 · crossref published-print 2003/11/01 · openalex publication_date 2003/11/01 · crossref created 2004/05/01 · crossref deposited 2016/12/17 · openalex created_date 2025/10/10 · crossref indexed 2026/07/24 · openalex updated_date 2026/07/29

Abstract

Since 1984, October has been recognized in the U.S. as National Breast Cancer Awareness Month. In 1997, the Toxic Links Coalition of the Bay Area, California, began organizing annual “Stop Cancer Where It Starts” tours to counter attempts to obscure the environmentally-linked causes of cancer. By drawing on research including participant observation, this essay analyzes the politics of these two publics in an attempt to illustrate the limits of a binary conceptualization of publics and counterpublics and to emphasize the rhetorical value of the cultural performances that constitute public life.

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