Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity

2023/08/08 by Ike Silver, Deborah A. Small · 1 voice · 1 citation
Computer Science · Social Sciences · #Digital Marketing and Social Media #Experimental Behavioral Economics Studies #Open Source Software Innovations

paper · doi:10.1287/mksc.2023.1450

openalex publication_date 2023/08/08 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/02

Abstract

Evidence from a large, preregistered field experiment reveals that making the social impact case for sharing can reduce concerns about bragging and increase word-of-mouth in the domain of charity.

Citations

• Some Statistical Models for Limited Dependent Variables with Application to the Demand for Durable Goods
• Testing for Altruism and Social Pressure in Charitable Giving

Cited by

• The do-gooder dilemma: A self/other asymmetry in the perceived emotional costs of self-reporting good deeds

Discussions

• An intervention that emphasized positive consequences of sharing (“Your donation can start a chain reaction…”) increased sharing by 5.1% and likelihood of recruiting at least one later donation via wo [bsky, 3 points, 0 comments]

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