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Al Glitter de Guerra: cyborg movidas , Instagram and feminist protest in Mexico

2025/02/08 by Laura Loyola-Hernández · 1 voice
Social Sciences · #Gender, Feminism, and Media #Latin American and Latino Studies #Social Media and Politics

paper · doi:10.1080/01436597.2025.2456839

openalex publication_date 2025/02/08 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/15

Abstract

Latin American feminists have theorised the intersection between women’s bodies and the territories they inhabit via cuerpo-territorio. Adding a new layer of complexity, this article turns to the way Instagram has become another space where women navigate this relationship. I use the August 2019 feminist protests against the government and police in Mexico accompanied by the hashtags #NoMeCuidanMeViolan (they don’t take care of me, they rape me), #NoNosCuidanNosViolan (they don’t take care of us, they rape us), #MeCuidanMisAmigasNoLaPolicia (my friends take care of me not the police) and #ExigirJusticiaNoEsProvocacion (demanding justice is not a provocation) to show how women reclaim their bodies in both material and virtual spaces. Based on Donna Haraway’s and Chela Sandoval’s work I use the term cyborg movidas to examine how Mexican feminist activists engaged in protest as a technology of resistance. Cyborg movidas are the collective embodiment of political manoeuvres influenced by emotions such as rage and love, which defy rigid boundaries of human–non-human, digital–physical, body–space and individual–collective relations. Such movidas allow us to imagine activism as a collective possibility of socio-political change.

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