2024/11/21 by Adelle Yang, Jasper Teow · 1 voice
Psychology · #Evolutionary Psychology and Human Behavior
paper · doi:10.1037/xge0001651
openalex publication_date 2024/11/21 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/11
= 6,248 participants from North America and Asia) reported in the main text, we find that reject-framed decisions between attractive options induce greater postdecision preference modulation (i.e., a larger preference gap between options) than choose-framed decisions, all else equal. Supporting the inference account, the effect is moderated by attribute similarity and choice set valence while being mediated consistently by perceived action diagnosticity. In contrast, purported moderators and process measures of the dissonance account received no support when tested. Additionally, we systematically address potential confounds associated with varying levels of "noise" in preference expression through decisions, an issue that had encumbered previous paradigms on preference modulation. Our findings suggest that changes in preference induced by ordinary day-to-day decisions primarily stem from an ongoing process of information inference and updating rather than dissonance reduction. This research also provides insights into the previously unforeseen consequences of framing interventions in policy and business. (PsycInfo Database Record (c) 2025 APA, all rights reserved).