2025/01/01 by Dmitry Chernobrov · 1 voice
Social Sciences · #Misinformation and Its Impacts #Global Security and Public Health #Media Studies and Communication
paper · pdf · doi:10.1080/15295036.2025.2467433
openalex publication_date 2025/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/23
This essay explores the changing role of the public in persuasion. I focus on participatory propaganda—which I define as the involvement of publics in the (re)production of persuasive, manipulative, or false content through social networks. Specifically, I draw attention to two underexplored areas: participatory propaganda in international rather than domestic politics, and motivations for publics to knowingly, rather than unwittingly, share propagandistic content. The discussion is illustrated with brief insights from a large-scale study of online narrative battles between the Armenian and Azerbaijani diasporas during the 2020 Karabakh war.