The role of social media influencer promotion in initiation and use of cigar, little cigar, cigarillo, and cannabis products among US youth and young adults: Using exogenous marketing exposure measures

2026/04/18 by Ganna Kostygina, Yoonsang Kim, Mateusz Borowiecki +7 · 1 voice
Social Sciences · #Digital Marketing and Social Media #Impact of Technology on Adolescents #Social Media in Health Education

paper · doi:10.1016/j.socscimed.2026.119316

openalex publication_date 2026/04/18 · crossref created 2026/04/18 · openalex created_date 2026/04/19 · crossref issued 2026/07/01 · crossref published 2026/07/01 · crossref published-print 2026/07/01 · openalex updated_date 2026/07/17 · crossref deposited 2026/07/28 · crossref indexed 2026/07/28

Citations

• Adaptive linear step-up procedures that control the false discovery rate
• Influencer marketing effectiveness: A meta-analytic review
• Identifying and characterizing superspreaders of low-credibility content on Twitter
• Big Questions for Social Media Big Data: Representativeness, Validity and Other Methodological Pitfalls
• Mass media campaigns to promote smoking cessation among adults: an integrative review
• Multiple Inference and Gender Differences in the Effects of Early Intervention: A Reevaluation of the Abecedarian, Perry Preschool, and Early Training Projects
• Using Exogenous Social Media Exposure Measures to Assess the Effects of Smokeless Tobacco–Related Social Media Content on Smokeless Tobacco Sales in the United States

Discussions

• New from NORC’s Social Data Collaboratory: We analyzed 48M+ tweets to study how influencer content relates to youth substance use. This work shows how local social media environments may shape real-w [bsky, 4 points, 0 comments]