Visibility and Peer Influence in Durable Good Adoption

2022/02/14 by Bryan Bollinger, Kenneth Gillingham, A. Justin Kirkpatrick +1 · 1 voice · 6 citations
Business, Management and Accounting · Decision Sciences · Environmental Science · #Energy and Environment Impacts #Innovation Diffusion and Forecasting #Innovation and Socioeconomic Development

paper · doi:10.1287/mksc.2021.1306

openalex publication_date 2022/02/14 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/08

Abstract

This paper assesses the role of visibility as a channel for social influence in solar panel adoption.

Citations

• Identification of Endogenous Social Effects: The Reflection Problem
• Testing for Altruism and Social Pressure in Charitable Giving
• Opinion Leadership and Social Contagion in New Product Diffusion
• Nonmonotonic Status Effects in New Product Adoption

Cited by

• Marketing scholarship and environmentally-sustainable retailing: a two-stage framework for greener consumption and production
• Obstacles and opportunities for sustainable consumption: A comprehensive conceptual model, literature review, and research agenda
• Affluence, Spatial Spillovers, and Inequality in Household Energy Transitions: Exploring the Determinants of Sustainable Technology Adoption in Ireland
• Decarbonising residential heating: local conditions and spatial spillovers driving heat pump uptake
• Impacts of non-residential solar on residential adoption decisions
• Peer-to-peer solar and social rewards: Evidence from a field experiment

Discussions

• Here's a couple impressive studies using solar panel suitability and visibility to others pubmed.ncbi.nlm.nih.gov/30356217/ doi.org/10.1287/mksc... [bsky, 5 points, 0 comments]

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