2014/08/20 by Chris Peters · 1 voice · 3 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Marketing and Advertising Strategies
paper · doi:10.1177/1461444814535723
openalex publication_date 2014/08/20 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/14
Joseph Turow’s The Daily You takes us behind the scenes of the advertising industry to get a better sense of not just how its capitalistic rationale is put into practice but its potential impact on individuals in a consumer society. While readers are probably most familiar with his Breaking Up America (Turow, 1997), this book is a more natural development of its 2006 antecedent, Niche Envy. Indeed The Daily You contains familiar arguments Turow has made previously about marketing discrimination and profiling in a digital age, but this book delves further into the actual mechanics and end-goals of how advertising companies gather data, profile people, and try to follow “valuable” individuals across as many possible geographic locations and devices as possible.